Retail Evaluations
What are Retail Evaluations?
Retail Evaluations are an overt measure which involve Market
Pulse trained staff completing observational measures against your
standards. The benefits of retail evaluations are; local and global
coverage, face-to-face trained team, standard's manuals developed,
digital images collected and reported,focus on merchandise,
promotional, price, brand & operations standards, ensure front
line execution of marketing, product and brand initiatives in ALL
locations.
How can they benefit your business?
- Focus on measuring and improving front line execution of
standards and marketing / promotional activity
- Working in tandem with your field management leaving them free
to focus on action and improvement
- Safety issues identified
- Price checks
- Planograms checked
- Vendor compliance reporting for promotions
- Digital images give a window into your network each round of
fieldwork
